The viral moment is over. The press has moved on. Social feeds aren’t flooding your notifications anymore.For many organizations, this is when they exhale. But in reality, the immediate aftermath of a crisis is one of the most critical periods for shaping long-term perception.When Coldplay's “kiss cam” caught Astronomer’s CEO and chief people officer in a clip that went viral, the company acted quickly — placing both executives on leave, then accepting their resignations. Wit
