THE STRATEGIC COMMUNICATIONS AGENCY

My beautiful mom with my dad, as a child, with her only child (me), and with her beloved (only) grandson. Two weeks ago, I lost my mother...

Launching a brand used to mean one thing: get press. Today, that’s not nearly enough. Too many organizations still treat media coverage as the primary objective of their public relations strategy. Whether you're launching a new company, a product line, or a rebrand, strategic communications must work across multiple dimensions to build credibility, visibility, and sustained engagement. 

Photo by Pavan Satpute There was a time when internal memos stayed inside. Not anymore. Cultural expectations have changed. Employees...

The author with her grandparents on Graduation Day. The transition from student to professional can be both exhilarating and...

A Dream Come True: Meeting Val Kilmer in 2017 I love Val Kilmer. I came home from middle school in 1985 and tuned in to ABC Afterschool...

The expectation for executives to always be “on” has led many to wear exhaustion as a badge of honor. Productivity, creativity, and...

When trust is broken, it’s never about the mistake alone. It’s about how you handle what happens next.

What if the secret to future-proofing your business was not just about innovation or tools, but trust?

2024 Highlights (clockwise, l-r): Enjoying Business North Carolina's NC Leadership Conference with AREA L AHEC President/CEO Debby...

In 2024, the role of corporate boards is being reshaped and the need for expertise in strategic communication has never been more critical.

With Giving Tuesday just around the corner, nonprofits have an incredible opportunity to expand their impact and draw in new supporters.

As transparency becomes an expectation rather than an option, insights from the Public Relations Society of America International...

Learn how lessons learned from Shark Tank can elevate your business.

Misaligned communication isn't just a corporate hiccup—it's a silent profit killer. Gallup's State of the American Workplace report...

The digital age has brought unprecedented transparency and scrutiny that make a proactive approach to reputation management an absolute...

In today’s dynamic and often tumultuous business environment, marked by technological upheavals, geopolitical unrest and a multifaceted...

I've been fortunate to spend quite a bit of time with colleagues from across the country recently, and one of the hottest topics has been...

I had the experience of a lifetime last weekend when I attended the 37th Annual Rock & Roll Hall of Fame Induction Ceremony in Los...

You've likely heard a lot of discussions lately about discovering your Why. At its most basic, the idea is that discovering your purpose...

I had the honor this week of facilitating a panel discussion on COVID-19's impact on the #hospitality industry in #Charlotte, N.C. Our...