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Rethink Your Launch: Media Alone Won’t Cut It
Launching a brand used to mean one thing: get press. Today, that’s not nearly enough. Too many organizations still treat media coverage as the primary objective of their public relations strategy. Whether you're launching a new company, a product line, or a rebrand, strategic communications must work across multiple dimensions to build credibility, visibility, and sustained engagement.Â
7 days ago
Everyone’s Watching: Why Internal Messages Need a Public Filter
Photo by Pavan Satpute There was a time when internal memos stayed inside. Not anymore. Cultural expectations have changed. Employees...
May 20
Essential Skills for Young Professionals: Thriving in a Changing Workplace
The author with her grandparents on Graduation Day. The transition from student to professional can be both exhilarating and...
Apr 17
What Val Kilmer Taught Us: 3 Career Lessons & 1 for Life
A Dream Come True: Meeting Val Kilmer in 2017 I love Val Kilmer. I came home from middle school in 1985 and tuned in to ABC Afterschool...
Apr 2
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