Changing the Narrative from Media Relations to Strategic Communications
You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The U.S. Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. That’s a lot, and reporters are apparently feeling the pain. While I’m happy to see the communication industry grow, I would like to see that growth because of an increase in the p